Who We Are

Steve Allen is a Sales Leader with over 20 years of experience. He brings a proven track record of driving market share and sales revenue. Steve’s innate ability to foster trust, enhance transparency, and cultivate a positive organizational culture ensures team members feel supported and empowered to achieve results and drive process improvements.   He excels in navigating complex sales scenarios and positioning brands for expansion in the U.S. market. The approach is entrepreneurial and consultative, consistently generating unique and innovative successes both in-store and online.

Julie Bierman is a highly accomplished sales professional with a wealth of experience in account management and leadership spanning multiple channels. Driven by inspiration, motivation, and relentless focus on results, she has established a track record of consistently surpassing objectives through strategic planning and value-driven negotiation. Her proficiency extends across all aspects of customer development. Julie’s contributions to River City have been recognized with the prestigious NCA Confectionery Leadership award in 2016, furthering her dedication within the industry.